As a Founding Principal at BBK Worldwide, Joan has led the company to the forefront of the patient recruitment industry. Over the last three decades, she has shaped the field with healthcare communication innovations, such as study franchise referral programs and global investigator networks. An inventive visionary, Joan has guided BBK to become an emerging industry trendsetter. Joan co-authored the book Reinventing Patient Recruitment: Revolutionary Ideas for Clinical Trial Success, regularly contributes to industry publications, and was selected by PharmaVOICE as one the 100 most inspiring people in the clinical R&D industry. Joan has taught healthcare marketing at Boston University's College of Communication, and is currently serving on the Tufts University alumni board. Before co-founding BBK, Joan helped build Beth Israel Deaconess Medical Center's acclaimed public affairs division.
Joan F. Bachenheimer
Bonnie A. Brescia