Focus 5: Mobile Advertising

Focus 5: Mobile Advertising

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In this guide, we explore the rising influence of mobile marketing and how it's transforming the way we target, engage, and motivate patients to participate in clinical trials. From tapping into the broad appeal of streaming radio and video services to connecting with people on their favorite app, mobile advertising unlocks new possibilities for capturing the attention of patients in a more personal and cost-effective way than ever before.