Focus 5: Patient Centricity

Focus 5: Patient Centricity

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Patient centricity is a philosophical commitment to understand what matters to patients as a group as well as being attentive to each patient's experience with his or her disease and within a clinical trial. Companies that adopt a patient-centric approach have an immediate competitive advantage within the marketplace.

Download BBK Worldwide's Focus 5: Patient Centricity and get quick tips, practical advice, and industry insights on how raising your patient centricity profile can positively impact your patient recruitment and retention efforts.