BBK Webinar Series
Be Patient, Be Bold: The Secrets of Developing Effective Creative for Clinical Trials
Time: 1:00 p.m. EDT / 10 a.m. PDT / 5:00 p.m. GMT
This free webinar will reveal the science behind developing highly engaging creative campaigns that grab the attention of today’s savvy health care consumers. Complete with insights from patients, clinical research professionals, and regulatory agencies, this presentation will show attendees how to view clinical trial advertising through the eyes of patients – allowing attendees to better analyze, evaluate, and enhance their creative approach for future recruitment and engagement efforts.
Matthew Kibby, President, BBK Worldwide
Justin Jones, Creative Director, BBK Worldwide