Patient Voice & Cultural Adaptation
Our commitment to the patient experience is reflected in all our products and services, each one benefiting from a level of insight unmatched in the industry. Through our Patient Voice surveys - conducted through Clinical Notifier and partner resources - we measure patient needs and priorities, and then leverage the findings in the development of patient- and site-centric support.
For multinational studies, we also leverage our in-country experts to ensure recruitment and engagement materials are culturally relevant and effective.
PATIENT VOICE & CULTURAL ADAPTATION DELIVERS
Focus group feedback to drive creative direction.
Considering Clinical Trials
Assessing Patients’ Reaction to Creative Concepts Based on Medication Satisfaction Levels
condition: opioid-induced constipation
country: united states
condition: opioid-induced constipation
country: germany
Cultural norms in Germany required us to adapt the materials by removing the image of the toilet.
condition: overactive bladder
country: united states
condition: overactive bladder
country: united kingdom
In the United Kingdom, we replaced the term “bathroom” with “toilet” to resonate with the target audience.
condition: hepatitis c
country: denmark
condition: hepatitis c
country: korea
For this global hepatitis C campaign, we modified the skyline and landscape to match local regions.
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