Resource Center

Turning Clinical Trials into Success Stories

To illustrate the impact of BBK Worldwide's recruitment and engagement solutions, we've created a story based on a ...

How Full-service Support Transforms a Typical Patient Experience

December 21, 2023

BBK Worldwide Launches VISION

BBK Worldwide (BBK), a Publicis Health company and global leader in patient recruitment and engagement, today announced ...

Publicis Health, the health and wellness vertical of Publicis Groupe, today announced the acquisition of BBK Worldwide (BBK), a full-service R&D marketing firm and a global leader in clinical trial experience (CTE). BBK enables biotech and pharmaceutical customers to accelerate R&D programs, driving research forward through the unique integration of patient-centric services and proprietary technology, complementing Publicis Health's existing CTE capabilities.

News & Events

August 1, 2023

Words Matter: The Hybrid Lexicon

In a time of confusing terminology, one thing is clear: what the industry used to consider exceptional is now ...

In a time of confusing terminology, one thing is clear: what the industry used to consider exceptional is now considered essential. Hear more from BBKs Gaby Grekin.

Blog

March 31, 2022

Decentralized Clinical Trials: The Patient Perspective

We know the industry is ready to embrace decentralized clinical trials. But what about patients? What do they think ...

We recently spoke with bladder cancer patient and advocate Phil Kelly to get the patient perspective on decentralized clinical trials.

Podcasts & Videos

September 14, 2021

One-on-One with BBK Worldwide Director of Tech Experience Dena Raffa

There's no question that digital technology is changing the way we engage with patients and altering expectations for ...

There's no question that digital technology is changing the way we engage with patients and altering expectations for the patient experience. As part of our Pharma15 Live! series, we sat down with BBK's Director of Tech Experience Dena Raffa to get her perspective.

Podcasts & Videos

July 27, 2021

Three Decentralized Clinical Trial Solutions Trending Now

Ever wonder which products and services study sponsors are leveraging for enrollment and engagement success?

Topics: Patient Reimbursement, Decentralized Trials, Medication Delivery, In-home Nurse Visits, Mobile Wallet

eBooks & White Papers

March 31, 2021

What Patients Think about Hybrid and Decentralized Clinical Trials

Patient advocates take center stage in this Pharma15 Live! overtime segment and share their thoughts on hybrid and ...

Patient advocates take center stage in this Pharma15 Live! overtime segment with Bonnie A. Brescia and share their thoughts on hybrid and decentralized clinical trials.

Podcasts & Videos

March 29, 2021