Skip to the main content.
Let's Connect

Diversity, Equity & Inclusion



Turning Clinical Trials into Success Stories

To illustrate the impact of BBK Worldwide's recruitment and engagement solutions, we've created a story based on a ...

How Full-service Support Transforms a Typical Patient Experience

December 21, 2023

Strategies for the Successful Enrollment of Diverse and Inclusive Patient Populations

Gaby Grekin, BBK's senior director of global strategy, discusses making diversity, equity and inclusion (DEI) a ...

In this feature presentation, Gaby Grekin, senior director of global strategy, BBK Worldwide, discusses making diversity, equity and inclusion (DEI) a priority at the beginning of a trial. She addresses barriers to recruiting racially, ethnically and socio-economically diverse populations, and she shares strategies for overcoming challenges to ensure trials reflect the populations that will ultimately benefit from them.

May 10, 2023

Diverse Representation in Clinical Research: Building Bridges with the African American Community

This month BBK Worldwide is launching a new webcast series focused on diversity, equity and inclusion (DEI) in clinical ...

Michael Turner, BBK strategist and patient advocate, sits down with healthcare and community leaders to discuss whether the industry is doing enough to improve diversity, equity and inclusion (DEI). The group discusses the many complicated factors that impact the relationship between the Black community and the healthcare community as well as strategies to bring about effective change in DEI.

May 3, 2023

Sickle Cell Disease — Hematology — Phase 2

With the study underway, BBK Worldwide was hired to drive enrollment in an increasingly competitive marketplace — and ...

The sponsor was looking to investigate a hematology investigational drug for diverse patients with sickle cell disease (SCD) — BBK supported recruitment efforts by developing study branded materials, developing digital outreach that directed to a study website and prescreener as well as concierge call center referral management.

February 17, 2023

Black and African Americans' Connections to Parkinson's Disease — Neurology — Phase 2

After previous successful recruitment partnerships with BBK Worldwide, the Michael J. Fox Foundation looked to BBK to ...

The sponsor was looking to recruit black or African American Parkinson's disease (PD) patients for an observational study — BBK supported recruitment efforts with branded study material development and digital outreach directing to the program-level study website and prescreener. The messaging was strategized with the assistance of patient interviews done with a patient advisory board.

February 17, 2023

Perspectives on Diversity in Healthcare

An annual faux pas most companies make during Black history month is trying to emphasize their commitment to diversity ...

An annual faux pas most companies make during Black history month is trying to emphasize their commitment to diversity and African American culture / history despite falling short in these efforts the remainder of the year.

February 16, 2023

PM360: Making Clinical Trials Better for Everyone in 2023

In the January / February issue of PM360, David Fleishman joins other industry thought leaders to share their thoughts ...

In the January / February issue of PM360, David Fleishman joins other industry thought leaders to share their thoughts on how to make the clinical trial process more efficient, easier and accessible to a wider group of patients. 

February 15, 2023

Why Diversity Is Key to Clinical Trial Success

According to the Centers for Disease Control and Prevention (CDC), among the top ten leading causes of death in the ...

BBK Strategist Michael Turner discusses why diversity is key to clinical trial success.

January 2, 2023

The Necessity of Diverse and Inclusive Clinical Trials — and How to Get There

Marginalized populations continue to be underrepresented in clinical trials — hurting both the relevance of scientific ...

In the Autumn issue of International Clinical Trials, Senior Director of Global Strategy Gaby Grekin discusses the importance of improving diversity and inclusion in clinical trials as shares strategies for clinical trial sponsors to leverage.

November 29, 2022

The Key Role of Strategy and Media in Improving Clinical Trial Enrollment Diversity

In our latest podcast, BBK's Justin Jones and Gaby Grekin discuss strategies and insights that clinical trial sponsors ...

BBK's Justin Jones and Gaby Grekin discuss strategies and insights that clinical trial sponsors can leverage to make their studies more diverse and inclusive. 

June 14, 2022

Study Voices Survey: Patients Want Choice Offered through Hybrid Enrollment Solutions

New survey findings reveal the importance of offering patients choice when it comes to improving clinical trial ...

New survey findings reveal the importance of offering patients choice when it comes to improving clinical trial diversity, access, and engagement.

March 8, 2022

Improving Diversity and Inclusion in Clinical Trials

With health equity at the forefront of the conversation today, many clinical trial sponsors are seeking ways to create ...

With health equity at the forefront of the conversation, many clinical trial sponsors seek ways to create a more diverse and inclusive research environment.

June 14, 2021

Choice Closes the Gap between Clinical Trial Interest and Action

New survey results and insights help clinical trial sponsors improve diversity and inclusion, enroll faster, and keep ...

Choice Closes the Gap Between Clinical Trial Interest and Action

February 15, 2021

No results found

Subscribe to stay connected

BBK Worldwide, LLC
117 Kendrick St., Suite 600
Needham, MA 02494 United States

        Terms & Conditions  Privacy Policy

        © 2024 BBK Worldwide. BBK Worldwide is a Publicis Health company.

        Facebook LinkedIn YouTube
        Facebook LinkedIn YouTube

        Terms & Conditions  Privacy Policy

        © 2024 BBK Worldwide. BBK Worldwide is a Publicis Health company.