Careers | BBK Worldwide

Are you an experienced digital advertising specialist looking for greater involvement in your campaigns' strategy, implementation and success? Are you interested in developing campaigns with a greater purpose than driving sales? This is a unique opportunity to advance your career — one that you’ll find challenging and rewarding.

About the Position

We are looking for a driven digital advertising specialist with the experience and talent to provide strategic insight and day-to-day direction on digital advertising techniques, approaches and platform usage for clinical trial patient recruitment and patient engagement campaigns.

The ideal candidate would have 3+ years of digital advertising experience (preferably in healthcare) and a highly strategic, tactical and collaborative mindset.

Eligible candidates ideally will have proficiency in Google Ads, Facebook Ad Manager, Google Analytics, Microsoft Excel and Microsoft PowerPoint, as well as knowledge of and experience with media planning tools. Excellent critical thinking skills and good verbal and written communications — with both colleagues and clients — are essential. A degree in marketing, communications or liberal arts is a plus, as is knowledge of, or experience in, the clinical trial research and development industry.

Key responsibilities include:

Maintain an excellent level of interest in, and knowledge of, current clinical trial patient recruitment advertising trends and tactics — most specifically in the digital advertising space.
Create digital advertising tactical planning and buying recommendations and presentations in the support of strategy to both internal BBK teams and external clients.
Serve in the review and maintenance of digital ad systems such as Google Analytics, Google Ads and Facebook Ad Manager.
Contribute as a strategic analysis specialist for both client patient recruitment campaigns and BBK business development efforts.
Establish metrics for measuring the effectiveness of patient recruitment and engagement programs.
Evaluate program performance against objectives and assess overall effectiveness with an understanding of how to leverage the results for future efforts.
Maintain working relationships with media, research and other vendors while pushing them to meet timelines and objectives of client clinical trial patient recruitment campaigns.

Who We Are
For nearly 40 years, BBK Worldwide’s pioneering vision has made us the global leaders in the field of patient recruitment and patient engagement, offering a full spectrum of advertising and marketing communications solutions, clinical trial concierge patient travel management, clinical trial payments and expense reimbursement services, hybrid study solutions, patient recruitment management platform for study sites and patients, and more. Comprising the most talented and dedicated professionals in the industry, BBK provides our clients an unparalleled level of service and best-in-class clinical trial enrollment solutions.

About BBK
BBK Worldwide offers a non-hierarchical and agile corporate structure that responds to and supports its employees’ talent, drive, commitment and career interests, as well as the rapidly evolving needs of our burgeoning industry. Our corporate culture promotes teamwork, creativity, responsibility and diligence throughout the company, as well as a caring camaraderie. BBK is an excellent place to work for an engaged, innovative, fun-loving person who wants to define and steer their own path to success, rather than climb a corporate ladder; who wants to practice their profession, rather than simply have a job; who wants access to opportunity, and knows that means pushing themselves to be better and to take on more.

To be considered for employment, you must be able to work a hybrid schedule, including at least two days a week at our corporate headquarters in Needham, Massachusetts.

To apply for this position, please submit your resume and cover letter here:

Digital Advertising Specialist

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