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patient recruitment



2024: A Look into Our Crystal Ball

From efforts to improve DEI to the expansion of tech-engagement platforms and enrollment ecosystems, 2023 was a dynamic ...

From efforts to improve DEI to the expansion of tech-engagement platforms and enrollment ecosystems, 2023 was a dynamic year for clinical trial patient recruitment and engagement. But what’s in store for 2024? We asked five of our industry experts to weigh in with their predictions.

January 16, 2024

Turning Clinical Trials into Success Stories

To illustrate the impact of BBK Worldwide's recruitment and engagement solutions, we've created a story based on a ...

How Full-service Support Transforms a Typical Patient Experience

December 21, 2023

Three Solutions to Help You Reach Your Year-end Enrollment Goals Ahead of the Pack

With the end of the year fast approaching, there's still time to achieve those critical clinical trial milestones.

With the end of the year fast approaching, there's still time to achieve those critical clinical trial milestones. With proven solutions, BBK can help you accelerate enrollment, reduce site burden, and keep timelines on track. BIO Notifier physician network, TCN Arrive travel, and TCN Card reimbursement.

October 4, 2023

Top Five "Back to Basics" Patient Recruitment & Engagement Solutions

As we head into Fall, we're sharing five core solutions that are guaranteed to drive success for any patient ...

Five core solutions that are guaranteed to drive success for any patient recruitment or engagement campaign.

September 7, 2023

‘No Fate but what we Make’: AI Offers Great Potential for Clinical Trial Recruiting and Engagement

Machine learning, deep learning and algorithms holds potential to reduce time and costs of studies Artificial ...

BBK's writer, Jon Bloom, talks machine learning, deep learning and algorithms holding potential to reduce time & costs of studies

August 16, 2023

Innovating Patient Recruitment: A Conversation with BBK Worldwide's Founders

As BBK celebrates forty years strong, Joan F. Bachenheimer and Bonnie A. Brescia sit down with The Conference Forum to ...

As BBK celebrates forty years strong, Joan F. Bachenheimer and Bonnie A. Brescia sit down with The Conference Forum to discuss the past, present and future of clinical trial patient recruitment and engagement.

August 10, 2023

BBK Worldwide Launches VISION

BBK Worldwide (BBK), a Publicis Health company and global leader in patient recruitment and engagement, today announced ...

Publicis Health, the health and wellness vertical of Publicis Groupe, today announced the acquisition of BBK Worldwide (BBK), a full-service R&D marketing firm and a global leader in clinical trial experience (CTE). BBK enables biotech and pharmaceutical customers to accelerate R&D programs, driving research forward through the unique integration of patient-centric services and proprietary technology, complementing Publicis Health's existing CTE capabilities.

August 1, 2023

Need a good summer read? We've got you covered!

Temperatures are soaring and the beach is calling. It’s time to kick back, relax and enjoy a good summer read. Here are ...

BBK Worldwide top summer reads featuring content from Bonnie A Brescia, Rob Laurens, Martin Lawlor and Dena Raffa.

July 19, 2023

Top 10 Clinical Trial Management Solution Providers Features BBK

BBK Worldwide is one of the Top 10 Clinical Trial Management Solution Providers of 2023 according to Medhealth Outlook. ...

BBK Worldwide is one of the Top 10 Clinical Trial Management Solution Providers of 2023 according to Medhealth Outlook. The publication has prepared a list of some of the most innovative Clinical Trial management solution providers. The companies included in the list are the ones with some of the most outstanding solutions that could redefine the way the industry works today.

May 12, 2023

Endpoints News: Clinical Trial Advertising

Bonnie A. Brescia joins other industry thought leaders to share opinions on today’s clinical trial advertising in this ...

Bonnie A. Brescia joins other industry thought leaders to share their opinions on today’s clinical trial advertising in this feature article from Endpoints News.

May 2, 2023

As the Cookie Crumbles: Preparing for Patient Recruitment without Third-Party Cookies

Organizations conducting clinical trials have long relied upon the data gathered by third-party cookies to identify ...

Even though Google’s current plan does not pro-actively block third-party cookies until 2024, now is the time to begin adapting your strategies for identifying potential clinical trials participants. BBK's Martin Lawlor discusses alternate data sources you can look to as you begin developing that strategy.

April 20, 2023

Powering Diverse and Inclusive Clinical Trials

The Food and Drug Administration (FDA) will soon require clinical trial sponsors to submit a plan for improving ...

In this Medhealth Outlook article, Dena Raffa discusses how data, technologies, and engagement platforms are critical ways clinical trial sponsors can accomplish the new diversity, equity and inclusion (DEI) regulatory requirements from the FDA.

April 5, 2023

A Recruitment Veteran Looks at the Evolving Role of Patient-Centricity in Patient Recruitment

Bonnie A. Brescia, BBK founder and chief development officer, shares her perspective in the Patients as Partners in ...

Bonnie A. Brescia, founder and chief development officer at BBK Worldwide, shares her perspective on how patient-centricity in recruitment and retention has evolved, and how companies can shake up their activities.

March 21, 2023

Time for Action: The Immediate Impact of Regulation (EU) No 536/2014 on Patient Recruitment

The EU Clinical Trials Regulation (CTR) replaces the Clinical Trials Directive 2001 / 20 / EC and looks to ensure a ...

The Clinical Trials Regulation (EU) No 536/2014 looks to ensure a unified set of rules for conducting clinical trials in the EU. Discover the immediate impact on patient recruitment as outlined by Rob Laurens, Chief Patient Officer at BBK Worldwide.

January 31, 2023

BBK Worldwide Selected as a Finalist for the 2022 Pharmaceutical Executive APEX Awards

BBK is a finalist for the 2022 Pharmaceutical Executive APEX Awards — the only healthcare marketing awards judged ...

BBK's patient recruitment campaign for Parkinson's disease has been selected as a finalist for the Pharmaceutical Executive APEX Awards

September 7, 2022

Publicis Health Acquires BBK Worldwide

Publicis Health, the health and wellness vertical of Publicis Groupe, today announced the acquisition of BBK Worldwide ...

Press Release: Publicis Health, the health and wellness vertical of Publicis Groupe, today announced the acquisition of BBK Worldwide (BBK), a full-service R&D marketing firm and a global leader in clinical trial experience (CTE). BBK enables biotech and pharmaceutical customers to accelerate R&D programs, driving research forward through the unique integration of patient-centric services and proprietary technology, complementing Publicis Health's existing CTE capabilities.

January 18, 2022

Publicis Health Adds Clinical Trial Muscle with Purchase of BBK Worldwide

The deal gives Publicis Health access to BBK’s TrialCentralNet patient recruitment management platform.

The deal gives Publicis Health access to BBK’s TrialCentralNet patient recruitment management platform.

January 18, 2022

Publicis Health Snaps up R&D Marketing Group Tracking Real-World Clinical Trials — and Patient Sentiment

Publicis Health snaps up R&D marketing group tracking real-world clinical trials — and patient sentiment.

Publicis Health snaps up R&D marketing group tracking real-world clinical trials – and patient sentiment

January 18, 2022

Strategy Rocks!

Ever since legendary management consultant Peter Drucker famously declared that “culture eats strategy for breakfast,” ...

Hear from Gaby Grekin on the context of patient recruitment for clinical trials, strategy retains its centrality at BBK Worldwide, serving as a fundamental catalyst of our award-winning marketing and creative efforts.

July 19, 2021

Choice Closes the Gap between Clinical Trial Interest and Action

New survey results and insights help clinical trial sponsors improve diversity and inclusion, enroll faster, and keep ...

Choice Closes the Gap Between Clinical Trial Interest and Action

February 15, 2021

Study-Life Balance: Re-envisioning the Patient Experience

A new clinical trial construct leverages patient-centric solutions in response to today’s empowered healthcare ...

In this issue of International Clinical Trials, Jessica Kim discusses a new clinical trial construct leverages patient-centric solutions in response to today’s empowered healthcare consumer, who has expectations for an enhanced healthcare experience

May 25, 2020

Study-Life Balance: Reenvisioning the Patient Experience

BBK Worldwide is marking the evolution of the patient experience with the introduction of a new construct called ...

BBK Worldwide is marking the evolution of the patient experience with the introduction of a new construct called study-life balance. It leverages patient-centric solutions to help patients more easily integrate clinical trial participation into their daily lives.

May 18, 2020

The Engagement Equation

Aaron Fleishman and Sarah Mandracchia introduce a new model for clinical trial enrollment success.

Aaron Fleishman and Sarah Mandracchia introduce a new model for clinical trial enrollment success.

May 30, 2018

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